UK’s Grifco to represent Visit Monaco

Stephan Degueurce Roberge Photo: Monaco Embassy to United Kingdom
Stephan Degueurce-Roberge Photo: Monaco Embassy to United Kingdom

Grifco PR, one of the UK’s foremost luxury travel PR agencies, will be handling public relations for the Monaco Government and Tourist Authority and its Visit Monaco website within the UK and Scandinavia. The company will be responsible for the consumer, trade, MICE, and social media communications.

Grifco will liaise with and support key stakeholders to increase the principality’s visibility within these markets, ensuring that it is at the forefront of the discerning traveller’s mind, reports.

The agency abounds in Ultra High Net Worth clients, including North Island, Seychelles, and Bramble Ski & Haute Montagne, the Alps’ largest luxury chalet operators.

“We are delighted to welcome Grifco onboard to oversee our UK and Scandinavian PR campaign as the principality enters this new era, and have complete confidence in the team’s ability to deliver”, said Stephan Degueurce-Roberge, Managing Director at the Monaco Government and Tourist Authority.

“Monaco is undoubtedly one of the world’s most iconic destinations, and we look forward to introducing visitors to a side of our principality they may not have known about before; the destination of choice for the indulgent traveller conscious of leaving a positive impact behind when they leave.”

This year will also see the launch of “Green is the New Glam” campaign in Monaco. Bridging the gap between luxury and sustainability has been a priority for the country for a long time. The initiative will see the destination’s luxury eco-travel credentials reach unparalleled heights, launching a variety of new experiences that are green and glamorous at the same time, according to


Director of Tourism removed from position, “not deprived of right to stand for election,” says Government