The Tourism and Convention Bureau (DTC) held its traditional annual evening event in front of more than 350 tourism professionals in the Principality at Rainier III Auditorium on the evening of Thursday, November 16.
The bureau’s Director, Guillaume Rose, presented DTC’s new theme: “Visit Monaco”.
Also presented was the new version of the website visitmonaco.com, which will be put online very soon, redesigned to focus on images and experience, and the new Facebook page, which is already active, entitled “My Monaco,” exclusively for local event information.
Responsible tourism will be at the heart of all future initiatives, helped by the slogan “Green is the new Glam,” which will be used in all international marketing.
Dirk Glaesser, Executive Director of the World Tourism Organisation, spoke about the tangible change towards sustainable and responsible tourism, a policy objective that is at the heart of the DTC’s future programmes.