Last fall, Italian fashion house Dolce & Gabbana announced their #DGEvolution project that would change the way people think about conventional shopping.
#DGEvolution was an idea conceived by Stefano Gabbana and Domenico Dolce that combines the brands aesthetics and values with the unique flavour of each city in their boutiques.
These boutiques are intended as places where emotion, dialog, diversity and cultural exchange come together in spaces that are stages, not shops, where experience and storytelling are the protagonists.
The new Montecarlo boutique, designed by US-born, Paris-based architect Eric Carlson, founder of Carbondale, has precious marbles, golden details and mirrored reflections that join with the women’s collections of ready to wear and accessories.
Redgum wood and gold-coloured velvet create an area of sophistication, luxury and fine tailoring, reflecting the men’s collection of ready to wear and accessories.
“In the past, we’ve done different things with elements of stores, like facades or layouts, but to say everything is different in every [Dolce & Gabbana] store, is very radical,” says Carlson.
The boutique’s official opening at 2 blvd des Moulins/3 ave de la Madone, Le Petite Afrique is September 14. #DGEvolution #DGLovesMonteCarlo