According to a year-long study, consumers are paying 75% more on average for organic produce than non-organic.
Consumer watchdog UFC-Que Choisir conducted the study and concluded that French consumers are paying far more to eat organically produced fruits and veg than those who choose conventionally grown foods.
The investigation, which took place between May 2018 and May 2019, looked at the pricing of two dozen of the most eaten vegetables and fruits in France. It found that organic apples were one-and-a-half times more expensive than regular ones, organic potatoes were almost twice the price and organic leeks were a massive 163% more.
The news was better when buying bio outside of the major supermarket chains, the report states. Specialty shops were found to be 19% less expensive.
Another study conducted by Agence Bio states that 18 to 24-year-olds are the biggest consumers of organic produce in France and that they expect to pay more, marking a shift in the way they look at spending. The previous generation’s focus on purchasing power has given way to what is termed “living power”, meaning they are willing to pay more for what they consider better food. This attitude does not necessarily bode well for consumers, who will allow this disparity in pricing on the basis that it is normal.
The study also found that the PACA region is the third biggest consumer in France of organic goods.
Sources: Connexionfrance.com, Frshplaza.com