SBM’s L’Hirondelle restaurant has signed up with Mr Goodfish in the presence of HE Bernard Fautrier of the Prince Albert II of Monaco Foundation…
The three-month renewable agreement has been signed between HE Bernard Fautrier of the Prince Albert II of Monaco Foundation and Thermes Marins’s General Manager, Christine Zoliec, at the panoramic restaurant.
“This is a step in a global strategy to improve consumer perception,” HE Fautrier commented afterwards.
Launched in 2010, the Mr Goodfish initiative stems from a simple observation: too many fish species are over-fished and endangered while many others are unknown but abundant and delicious. Supported today by several hundred professionals and working with fishermen, the campaign aims to educate consumers by providing them with a list of alternative fish options.
Also on hand on Monday was L’Hirondelle’s new chef Jean-Claude Brugel, who replaced Jacky Oberti on April 1. “It is a real privilege,” Brugel, who started with SBM in 1992 and was Executive Chef of the Monte Carlo Beach and the Brasserie du Café de Paris, said, “to put my skills at the service of refined and healthy cuisine inspired by the seasons and the Mediterranean” and to help the “promotion of responsible fish consumption”.
Committed to the preservation of endangered marine species, including the red tuna, thePrince Albert II of Monaco Foundation coordinates the Mr Goodfish development programme on the Mediterranean coast.
PHOTO : Chef Jean-Claude Brugel, Thermes Marins’s General Manager, Christine Zoliec, Jacky Oberti