The Monaco Yacht Show’s new prestige car exhibition zone, announced at the beginning of June by the show organisers, has announced its premier automobile brands: Lamborghini, Rolls-Royce in association with the broker Burgess, Tesla and the group Centigon, specialist in armouring luxury cars.
About ten models will be displayed at the MYS Car Deck, which will offer a 230m² indoor lounge bar for all of the show’s visitors and exhibitors. In an echo of Monaco’s iconic Top Marques event, cars will be available for purchase or a test drive in the heart of the town.
The Italian brand, Lamborghini, has already announced it will be exhibiting the Huracán LP 610-4 Spyder whose high performance and sharp and sporty design have made it one of the most desirable cabriolets on the market. Rolls-Royce Motor Cars will exhibit the Rolls-Royce Dawn with aesthetics to seduce a younger clientele, which symbolises the historical glamour of this British house that has been in operation for almost 113 years
Launched in the United States in 2003, Tesla Motors, specialised in the manufacture of luxury and sporty electric cars, will present the Model S P90D with staggering speed performance.
Centigon France, one of the leading specialists in armoured cars, will offer the protected and extended versions of the Range Rover Autobiography (+30 cm) and the Mercedes Benz Class S550 (+65 cm). For many years, major automobile manufacturers have indirectly participated in the Monaco Yacht Show by chauffeuring their VIP visitors and private clients of exhibiting companies.
The launch of the Car Deck at the show this September reflects the desire of these brands to associate themselves with the MYS. It is also designed to meet the needs of yachting companies by attracting a new wealthy clientele to the quays of Port Hercules. (Sources: MYS, theislander.net)
[caption id="attachment_15616" align="alignnone" width="640"] Photo: Manuel Vitali/Communications Department[/caption]
The MonacoTech project has been presented to Monaco’s ambassadors, during their annual two-day conference, by its Director Fabrice Marquet. MonacoTech serves as an incubator and accelerator for startups in the Principality.
The project is working in partnership with Monaco Telecom and in connection with Xavier Niel’s Station F in Paris. The aim is to support innovative projects in Monaco, to create successful companies, and to help diversify the economic base and induce indirect economic spin-offs.
Local and international projects in any field related to technology, such as fintech, healthtech, smart city, connected objects, and so on, will be studied by a jury of professionals. In very practical terms, a space of 800 sqm will be able to accommodate 15 startups with a very favourable rent.
Startups will benefit from support in terms of advice, follow-up, support and financing during the initial stages of their creation. The call for applications will be launched in the week starting April 24, with the opening of the site planned for autumn 2017.