Prince Albert launches #WhiteCard campaign in Colombia, attends Rugby Sevens

Joël Bouzou, Prince Albert, Juan Manuel Santos, Didier Drogba, and Maria Angela Holguin. Photo: Facebook Peace and Sport
Joël Bouzou, Prince Albert, Juan Manuel Santos, Didier Drogba, and Maria Angela Holguin. Photo: Facebook Peace and Sport.

On Tuesday, March 20, Prince Albert officially launched Peace and Sport’s #WhiteCard digital campaign in Cartagena, Colombia.

The Sovereign held his white card, which shares the vision that sport can help to change the world, along with HE Juan Manuel Santos, President of Colombia and 2016 Nobel Peace Prize winner, Joël Bouzou, President and Founder of Peace and Sport, the Champion for Peace Didier Drogba, and HE Maria Angela Holguin, Colombian Minister of Foreign Affairs.

Prince Albert and the Foreign Minister had attended the final match of a Rugby Sevens tournament on Sunday, March 18. “It is a great pleasure for the delegation of Monaco to be in Cartagena, thank you very much for the hospitality and friendship,” Prince Albert said.

Prince Albert added that sport is a catalyst of “hope for a better world” and that “harmonious relationships can be built between communities and nations through sports.”

For her part, Minister Holguin thanked the Prince for his visit to Colombia and pointed out that the ministry’s Sports and Cultural Diplomacy project seeks to protect minors at risk of forced recruitment in areas affected by the armed conflict.

On Monday, the Prince and Colombian President visited the Lost City, a pre-Columbian citadel of stone embedded in the Sierra Nevada de Santa Maria mountains, considered the highest peaks in Colombia.

During the Sovereign’s visit, the Colombian government signed a new regulation to protect the Sierra Nevada de Santa Maria, which calls for the preservation of the ancestral lands of the indigenous Kogui, Arhuaco, Wiwa and Kankwamo peoples.

Peace and Sport’s WhiteCard campaign runs until April 10. Take a photo of yourself with a white card (ie blank side of a postcard) and post on social media with the hashtag #WhiteCard.


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