Last night, tucked back on the Rue de Millo in the newly revamped LULL showroom boutique, the Monaco Shopping Guide Creme de la Creme: La Condamine launched.
Olga Barrale, the glam PR behind some of Monaco’s coolest events, and Yannick Barrale of LULL Boutique played host for the evening as guests perused the racks of Maison Noir fur coats and vintage Levi’s.
The Crème de la Crème guide is a comprehensive shopping guide with a directory of La Condamine’s best addresses from boutiques to nightlife and restaurants in the quartier, to interviews with Monaco notables in French and English. This edition features Chantal Thomas fashion designer/founder of her eponymous lingerie brand and the mind behind MONARK club, and Michelin starred chef Xavier Mathieu of RICE in Les Halles Gourmandes.
The cover created by Kemsky features Grace Kelly in traditional Monaco red and white with her namesake Hermes bag, sauntering through the street, shopping bags in hand, while Princess Caroline and Karl Lagerfeld chat in the background.
Among the champagne sipping guests was Miss Vice-Russia and L’Officiel cover star Yana Weiman in a blush coloured perforated MAJE brand dress that complimented her summer tan. Yana accessorised with classic Valentino Rockstud sandals and a gold Chanel mini.
Checking out the carefully-curated offerings in LULL Boutique, I spotted web influencers and reality stars Martika Caringella and Julian Guirado from Moundir et les Apprentis Aventuriers 2, who dished to me about starring in the upcoming television show Les Marseillais VS Le Reste du Monde 2, and Martika’s upcoming jewellery range “Pieces of My Religion”.
The model donned a gold necklace from the collection featuring religious symbols from different religions with a printed ALLYSON dress while Julian kept it simple with a white shirt, fitted trousers and Gucci slip-ons.
During the evening I had the chance to chat with Olga, notably clad in total Chanel while balancing her young daughter. I asked her about her luxury blog entitled “HAUTE TODAY” which she described to me as just a collection of things that she is interested in. From cars with artificial intelligence to the latest Dolce & Gabbana Alta Moda collections and to the promotion of Mexico City in Monaco as a luxury destination during the Grand Prix, Olga Barrale has her eye on innovation in the luxury sector.
Showing me how she and Yannick transformed the boutique into a multi-purpose space complete with a multimedia production studio and tailoring area they are blazing a trail in Monaco when it comes to creating “shopping experiences”.
A favourite of Monaco hotel concierges, you can get your copy of Crème de La Crème on Monaco newsagents, the tourism office, and Condamine shops.