Magic Gaming and AS Monaco football club announced on Thursday, August 23, a first-of-its-kind partnership showing a continued commitment to involvement in the esports community.
Magic Gaming is the first NBA 2K League team to partner with a professional sports team outside of the USA, providing an opportunity for shared revenue and exposure through cross-marketed partnerships.
The partnership will focus on digital growth through social media content, fan giveaways and interactions between professional gamers, providing fans with a unique experience, Magic Gaming said.
“Magic Gaming looks forward to this distinctive partnership with AS Monaco and what this can accomplish for both teams in the digital space,” said Orlando Magic Chief Sales Officer Michael Forde. “This also provides a great opportunity for both organisations to expand their international reach. It truly is a win-win.”
“By launching this esport partnership with a club as prestigious as the Orlando Magic, AS Monaco is looking to seize the opportunity to develop its image in North America and to create innovative content and activations for our respective fans,” said AS Monaco Head of Digital Jean-Philippe Dubois.
“This partnership is fully in line with the club’s digital strategy, to announce us as a pioneering and bold club.”
Magic Gaming, based in Orlando, Fla., is one of 17 teams which competed in the inaugural season of the NBA 2K League. The NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., which began play in May 2018. The league features the best 102 NBA 2K players in the world. Magic Gaming’s six-man roster competed as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.