The 27th edition of the Monaco Yacht Show fulfilled all its promises and reflected a more buoyant market, supported notably by the strong attendance of American and Russian clients on the quays of Port Hercules to visit the 125 superyachts.
This year’s fleet was larger and younger – average length 49m, 50 percent of the yachts less than two years old – and according to Gaëlle Tallarida, Managing Director of the Show, it appealed to visitors right from the start: “The exhibitors were busy from Wednesday morning with business meetings on their stands and a full list of bookings for yacht visits.
“We felt that the whole industry was concerned by an event they’ve been preparing for months, with high trade expectations. By midday this impression was shared by all the different participants, brokers or shipyards who already confirmed negotiations with visitors interested in chartering or purchasing a yacht.”
Attendance at this year’s edition was higher than 2016 with 36,400 participants, up by eight percent, including an international business clientele but also private visitors invited by the MYS organisers via the Sapphire Experience programme.
One hundred and sixty ultra-qualified individuals enjoyed a bespoke stay in Monaco with visits to the superyachts displayed in Port Hercules. Around 400 appointments on board were scheduled with the yachts’ representatives; one “Sapphire Experience” guest has already placed an order for a yacht.
On the eve of the MYS, the second edition of the Monaco Yacht Summit welcomed some fifty potential new superyacht clients – or their representatives – to discuss the key information to be borne in mind when chartering or purchasing a luxury yacht for the first time.
The presence of these future owners or charterers in Port Hercules was the tangible result of the marketing and public relations actions managed by Gaëlle Tallarida and her team to promote encounters between the 580 exhibitors and new clients: “The Monaco Yacht Show has become a brand with a strong identity, clearly defined since the first edition in 1991.
“The MYS is unique in being the only hybrid show in the world exclusively dedicated to the universe of superyachting. We are proud to host both the B2B community today and tomorrow’s superyacht purchasers. They make a perfect fit.”
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