French supermarket chain Monoprix, which is part of the Casino Group, will start selling some of its food and household products to Amazon Prime customers in Paris later this year, a move that seems likely to set off a rush of similar alliances and in-house online distribution.
Jean-Charles Naouri, President of the Casino Group, said: “Through this unique partnership between Amazon and Monoprix, the Casino Group is reinforcing its omnichannel distribution strategy and getting even closer to its customers and their needs.”
Frédéric Duval, Country Manager at Amazon.fr, underlined, “This commercial partnership, which further enriches the selection of Prime Now service, will enable our Amazon Prime customers to benefit from extremely fast delivery times on Monoprix product orders. ”
Monoprix will offer between 5,000 and 10,000 products, ranging from national and international brands to its own label (Monoprix, Monoprix Gourmet, Monoprix Bio, La Beauté Monoprix) and set the fixed prices. Orders will be prepared in the store’s stores, and Amazon will provide express delivery.
Leclerc also announced a home delivery service in Paris on the same day, which the company said was in response to the Monoprix-Amazon move.
The French retail market has lagged behind other countries in adapting to the possibilities of online ordering. Meanwhile Amazon had been looking for nearly a year for a partner in food retailing in France.