The South East Asia Office of the Directorate of Tourism and Congresses (DTC) held several promotional activities in Vietnam, Indonesia and Singapore, all of which enjoyed great success.
On October 9, the Monegasque delegation was hosted at the Hanoi Press Club, on October 10 at the Park Hyatt in Ho Chi Minh City, before going on to the Dharmawangsa in Jakarta, Indonesia, on October 12.
Under the auspices of Guy Antognelli, Deputy Director of the DTC, and Benoit Badufle, Regional Director Asia for the DTC, these three evenings made it possible to present the Monaco destination to opinion leaders with the support of the Honorary Consuls, Alexis Delevaux in Vietnam and Princess Karlina Damiri in Indonesia.
The promotional tour continued in Singapore on Saturday, October 14, when the inaugural viewing of the “Monaco Film Festival” in Asia was held, presenting 14 films and documentaries filmed in Monaco.
Most of the films were screened at the Alliance Française de Singapour cinema, accompanied for the occasion by an exhibition presenting a selection of historical cinema posters previously unpublished in Asia.
Finally, a selection of photographs taken in May 2017 in Monaco by the magazine Vogue Taiwan, with the Asian star Lin Chi Ling, was also exhibited.
A gala evening was held on October 17 at the Capitol Theatre in Singapore, in the presence of Jean Marc Deromedi, Honorary Consul of Monaco in Singapore, Corinne Kiabski, Director of the DTC Press and Communication Department, and many Singaporean personalities. A selection of films was shown to 300 guests, including the film “Monaco Back to the Future,” presented by director Christine Oberdorff.
An ambitious communication campaign, including a website and a Facebook account, which is attracting 30,000 people a day, has been designed offering unprecedented visibility for Monaco in Asia.