Monaco rewarded in China for business tourism

Alain Hong DTC China. Photo: DTC
Alain Hong DTC China. Photo: DTC

The organisers of the China Travel & Meetings Industry Awards (MICE) have declared Monaco to be the “Destination of the Year” for Emerging MICE tourism. A prestigious gala was held last week in Beijing during which the Emerging MICE Award was presented to Monaco’s Tourism and Convention Bureau (DTC).

The prize was received in person by Alain Hong, Director of the DTC Representative Office in China.

Since 2011, the “China Travel & Meetings Industry Awards” have been awarded to the best tourism actors in the MICE segment – conferences, exhibitions, trade shows and incentive travel.

This award is a major recognition for the promotional work carried out by DTC representatives in Southeast Asia.

Under the leadership of Benoît Badufle, the representation team, made up of Alain Hong for China and Zhi Heng Yew for Southeast Asia, has done remarkable work on the business tourism segment in Asia.

It should be noted that the eleven offices of DTC representation abroad have, among their priority missions, the task of promoting business tourism in the Principality. The MICE segment is one of the pillars of the development of Monegasque tourism, but is also a key factor in balancing tourism throughout the year.


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