IUM converges excellence in academics and excellence in business

Photo: Facebook Monaco Symposium on Luxury
Photo: Facebook Monaco Symposium on Luxury

The third edition of the Monaco Symposium on Luxury, organised by the International University of Monaco (IUM) and INSEEC U, one of the leaders in higher education
institutions in France, will take place on April 12 and 13 at the Meridien Beach Plaza.

The organisers say that this is the only international event creating fruitful interactions, sharing knowledge and know-how between researchers and top executives in the luxury fields.

Created in 2014, the Monaco Symposium on Luxury is an initiative of the INSEEC Management Research Centre, which employs experienced and renowned researchers in marketing and brand management from INSEEC Business School and IUM.

Photo: Facebook Monaco Symposium on Luxury
Photo: Facebook Monaco Symposium on Luxury

The initial idea was to invite researchers and professors from the best Universities and Business Schools to present their research papers in Luxury Marketing, and the 2014 and 2016 editions have been very successful in gathering these outstanding researchers.

“As it’s organised in Monaco by my department that has strong relationships with luxury brands, we have inserted in the programme, year after year, more business case studies, business panel discussions and business presentations,” said Sophie de Lorenzo, Director of Corporate Relations at IUM, co-organiser of the Monaco Symposium of Luxury.

“We can say today that the Monaco Symposium is the unique international event where excellence in academics and excellence in business converge towards in-depth and cutting-edge analysis, latest trends, and best practice in all the fields of luxury.”

In the 2018 edition, 42 academic presentations and 30 business testimonials will highlight recent findings and best practice on the upcoming trends and challenges of the luxury industry, including designing and enhancing the luxury shopper’s emotional journey in the “phygital” sphere; cross-cultural dynamics between reason and emotion when making a luxury purchase; the future of luxury experiences, the future of luxury retail; bespoke products, luxury designers, designers of emotions; and the value of a brand: creating sustainable growth for sustainable luxury brands.