Fraser Yachts turns 70, rebrands image

Photo: Facebook Fraser Yachts
Photo: Facebook Fraser Yachts

Fraser Yachts is celebrating its 70th anniversary this year. Describing itself as “the leading super yacht brokerage”, the company was founded in 1947 in Newport Beach, California, by David Fraser.

With 12 offices worldwide and 120 employees, its continuing success, they claim, is due to the fair and ethical approach of its founder. Figures for 2016 show that Fraser closed more brokerage deals than any other firm, for the sixth year in a row. Superyacht charters have also been running at record levels, the company said.

To celebrate its landmark birthday, Fraser, which has a high profile office in Monaco, at 2 Quai Antoine, is launching a new website and updating its brand image.

CEO Raphael Sauleau said, “The last brand update was carried out nearly ten years ago, and we felt that it was time to review our brand and look at how we can update it to take the company forward.”

Mr Sauleau also commented, “Following this the new design is very much an evolution of the existing brand which has always been very strong and recognisable, but now we feel that it reflects the true nature of the level of service we are offering to our clients and the future direction of the company as a luxury brand.”

Fraser has also recently announced a partnership with Plastic Oceans, a charity dedicated to educating people on how to change their daily habits in order to protect the oceans from plastic waste.

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