DTC takes ‘Destination Monaco’ message to Brazil and Argentina

Photo: DR
Photo: DR

A delegation from the Monaco Tourism and Convention Bureau, accompanied by several Monegasque tourism partners, visited Brazil (Belo Horizonte, Rio de Janeiro, Sao Paolo and Porto Allegre) and Argentina (Buenos Aires), from April 14 to April 24.

The Monaco delegation was led by Corinne Kiabski, DTC’s Director of Communications, and Laurence Aquilina, Head of the South American Market in DTC’s Marketing and Sales Department. They were accompanied by Marion Fernandez from Meridien Beach Plaza, Claudia Ellmer from the Hotel Metropole Monte Carlo and Alexandre Lebrat from Monte-Carlo SBM.

In Sao Paolo, a working meeting between hotel partners and wedding planners was held in order to present Monaco as an ideal destination for Brazilian clients on a special honeymoon. The wedding industry is experiencing an exponential boom in Brazil.
Throughout the promotional tour, lunches and meetings, to which the national media were invited, provided an opportunity for Monaco to showcase its new travel slogan: “Green is the new Glam.”

Members of the DTC, as well as the representatives of the Brazilian office, then continued their meetings in Buenos Aires. They made first contact with high-end travel agencies to make them aware of the attractions of destination Monaco. At the same time, meetings with the Argentinean media helped to place the Principality at the heart of the Argentinean news agenda.

Brazil is an emerging market for Monaco. In 2017, Brazil was in 18th place among the top 20 arrivals in the Principality. For its part, Argentina, the third largest economy in Latin America, is growing at an annual rate of 2.8 percent and could become a buoyant market for the DTC.


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