DTC launches its second digital campaign “Green is the new Glam”

Accompanied by the Regional Committee of Tourism Côte d’Azur, the Tourism and Congresses Department (DTC) recently launched the 2019 version of its digital campaign, “Green is the new Glam”.

A digital afterwork evening, organised on the Rainier III dyke, allowed more than 1,000 shares of #mcgreenglam in just a few hours to reach a targeted audience of 3.29 million people internationally.

Copyright - DTC
Copyright – DTC

After a first campaign focused on the family, the DTC this time gave a new direction by emphasising the international character of the Principality.

Showing that sustainable development is glamorous via social networks is a strategy that can not be ignored when we know that today the “instragrammability” of the destination is the criterion of choice for 40% of millennials.